love your career

Sophia Macia’s Story Sophia’s journey through the world of beauty started at the Aveda Institute in Twin Falls, Idaho. She graduated from cosmetology school in 2017, and her story is a testament to the power of quality education, commitment, and the drive to always keep learning. The Spark: Sophia’s Journey to Finding Aveda Sophia’s passion…

Nicole Bridwell’s Story Nicole’s journey into the world of cosmetology began later than most. But at the age of 28, she finally took the leap, stepping into a field she had long been passionate about. Nicole admits, “The girls in my class just ran circles around me. They were young, they picked up on everything…

Emilee McPherson’s Story Emilee’s journey into the beauty industry wasn’t a straight path. Initially, she enrolled in dental assisting school while living in Arizona. However, she quickly realized that working with people’s mouths all day wasn’t quite her calling. “I just couldn’t see myself having my hands in people’s mouths all day,” Emilee recalls with…

Lauren Dugan’s Story Lauren and her cousin Emilee had always dreamed of owning a nail salon together. With the support of their family in combination with the education they received at Aveda Institute – Twin Falls, they were able to turn that dream into a reality. Lauren graduated in December 2022 from the Aveda Institute…

Jesse Andrus’s Story Jesse has always felt a special connection to Aveda. Growing up in Twin Falls, his family owned Escape Salon, an Aveda salon. Spending his afternoons surrounded by the familiar scent of Aveda products, it was only a matter of time before Jesse’s path led him back to the brand. His dream of…

Chris Anderson’s Story Chris Anderson had always been interested in the beauty industry but never had the chance to dive into it until he moved in with a roommate who attended the Aveda Institute in Twin Falls. His roommate would often share stories about Aveda’s mission to care for the planet, and that resonated deeply…

Kalee Diaz’s Story Meet Kalee Diaz, a passionate and vibrant student at Aveda Institute in Boise. Her journey into the world of cosmetology began in an unexpected yet serendipitous manner. Kalee had always enjoyed doing her own hair—an impulsive hobby that eventually captured the attention of her friends. They saw her natural talent and encouraged…

Rachel Guzman’s Story Imagine finishing high school without a clear path but knowing you want to jump into something exciting and fulfilling. That’s exactly what Rachel Guzman experienced. Rachel, a middle child from a family full of beauty professionals, decided to dive straight into a beauty career right after high school. Her journey began in…

By Katie Estopellan Picture this: I’m sitting in this busy Aveda salon, the one that’s basically become like my second home over the last few months. The air’s filled with that cozy mix of coffee and essential oils, and honestly, I’m buzzing with anticipation. It’s wild to think that it’s only been about five or…

By Daizy Koonce Growing up in a family of eleven, with nine sisters and a younger brother, life was anything but boring. My mom wasn’t really into the whole beauty thing, so I naturally became the go-to hairstylist for my sisters. We’d have these pretend spa days where I’d be in charge of the comb…